In the music video Bang Bang by Jessie J there are a large number of cuts. the effect of having a lot of cuts is to make the song seem faster because the video has a fast pace to it which means that it is frequently cutting and there are a lot of cuts in it.this technique has been successful because where the song has a fast beat to it and there a lot of cuts and its cutting frequently so they work well together because they are both going fast. The effect that it has on the audience is that it will put them in the same mood as the song is for example where the song is fast and the video is fast it puts you in a happy or lively mood but if the song was fast but the video was slow then it wouldn't work because when you see slow videos usually the song is also slow and is usually a sad song. This represents the artist as being someone who is lively and happy like the music video because that is how she is shown in the music video and from the video having a lot of cuts and they are fast cuts. The song Baggy Trousers by madness is a fast pace song but it dosent have a lot of cuts in it. The effect of this is it that it doesn't make the song as lively as it should be because the video doesn't cut enough to the song. This is a bad technique for the music video because if there was more cuts then it would make the song more lively and seem more interesting. the effect that this has on the viewer is that there not enjoying the song as much as they should be because there aren't enough cuts in the music video. This represents the artist as someone who is quite a up beat person and also
Special Effect
The song Good Life by T Pain and Kayne West has animation the whole way through it and most of the things in the music video is animated as well. The effect of having the whole music video animated is to make it more interesting and also more memorable for the audience because it isn't like most music videos because the whole music video is animated. This was successful because the animations looked good and was in lots of detail and also they fitted in with what the song was saying so it was relating to the lyrics. The impact that this has on the audience is that it makes it more entertaining for the audience to watch because it is different to most music videos also it is a interesting song because the animations are good such as at the time code 1:13 you see Kayne West pretending to sit on a nice and expensive car. This represents the artist as someone who is modern and is also quite interesting and different from others because of the type of music video they have chosen which is animation. The song I don't need a reason is has bad special effects because you see him repeatedly repeat things but it doesn't look right and doesn't flow properly. The impact that this has on the viewer is it confuses them because it doesn't flow properly it also makes them think it looks stupid because it doesn't look right. This represents the artist as someone who doesn't know how to make a proper music video because they tried to do something different but it didn't work
Cutting To The Beat
This is when the music video cuts to the beat for example in a house song when the beat drops and goes faster it cuts quicker. In the song turn up the speakers the music video cuts to the beat because when the beat speeds up it cuts a lot faster and whenever there is a new beat playing it cuts. The impact that this has on the viewer is that it makes the music video look right because the beat and the cutting is in time so this means that it flows properly. This represents the artist as someone who can make a good song and a music video because they made the video work with the song. The song Dibby Dibby sound by DJ Fresh does not cut to the beat because it doesn't cut enough and where it should cut when there is a new beat or it should cut faster it doesn't. The impact that this has on the viewer is that it makes them think that the song is fast but the video is slow so it confuses them because there the opposite. This represents the artist as someone who wants to try and make good fast songs but doesn't work as well as it could because the videos don't match the speed.
Varied Camera Language
This is when the music video has a variety of camera angles and shots and mise en scene. for example it wouldn't be set in the same location with a close up all the time. it would have many locations with long shots,mid shots and close ups and also with high or low angles. The song Anaconda by Nicki Minaj has a variety of camera shots and angles for example at 0:59 it is a high angle shot and the song is constantly changing the camera shot. the impact that this has on the viewer is that it makes it more interesting for them to watch because its not the same thing throughout it is always changing. It represents the artist as someone who is creative because there is a variety of camera language in the music video. The song We Are Young by Fun doesn't have a lot of camera language for example the shots are mainly just long shots and mid shots and there aren't a lot of high or low angles and it is the same setting the whole way through the song. the effect that this has on the viewer is that it makes it look quite plain because it is the same thing throughout the song. this represents the artist as someone who is quite boring because the music video is very plain and is the same throughout.
Green Screen
This is when the music video uses a green screen to edit the music video for example you could do it so someone is looking in a mirror but they added a green screen so you cant see the camera. The song Power by Kayne West has good green screen because they recorded him walking but then added effects around him such as angels and a old looking back ground. The impact that this has on the viewer is that it makes the video look more interesting because there are things in it which you don't usually see in music videos and they were put in well so it makes it look good. This represents the artist as someone who is creative because they have been able to add things in which they cant do without editing and also they have done it so it looks good and looks right to be there. The song Bezerk has a bad green screen because when they use it in the music video it is all fuzzy and it doesn't look realistic so it doesn't look right and ruins the music video and song. The impact that this has on the viewer is that it puts them off the song. It represents the artist as someone who is a bit childish because they just added random things for the fun of it but it doesn't look right.
Lip Syncing
this is when the artist lips the words in the music video they don't actually sing the song they mime it. The song fancy by Iggy Azalea has good lip syncing by iggy but bad lip snycing from Charlie XCX. Iggys bit lips syncs well because the words are in time with her lips and also the sound comes out properly and it doesent sound like shes somewhere else. the imoact that this has on the viewer is that it looks right and it looks like she is acctually singing it there and then when really she isnt. this represents her as someone who is a talented artist because it looks like she can sing and dance and do other things at the same time. But with Charlies part it sounds like she is in the toilet so it doesent sound right because she isnt in one in the music video. The effect that this has on the audience is that it confuses them because her voice doesent sound right. this represents the artist as someone who cant lip sync properly because her voice makes it sound like shes in the toilet
No comments:
Post a Comment