Thursday, 18 December 2014

purpose of music videos

Synergy













the song I see fire by Ed Sheeran is the sound track of the film The Hobbit desolation of smaug. From doing this the awareness of both the song and the film raises because if people watch the film they would here to song but if they was to hear the song then they would find out about the film because there would be clips of the film from the music video.Also if people were to like the song then they might watch the film because if the song is interesting to them then the will think that the film which the song is about will be interesting so they will go and watch it which also means that the awareness of the film will raise. Also by doing synergy it earns the institution more money because more people will watch it because there is double the chance to watch it or to listen to it as it is being played on a film as well.


Piece Of Art


the song party rock anthem by LMFAO is a piece of art because you memories the dance more then you would remember the lyrics because in the music video they created a new dance called the shuffle and the audience will be talking about the dance or they will be trying to do the dance their selves.  Also it is dance which is very popular because people will try to do the dance or other music videos such as wake up by fast lane in the music video they are doing the same dance as they are in the LMFAO song.it is also memorable because they are doing it through out the whole song so the audience is always watching it so it will be the thing they remember the most because it is the thing that they see the most.




Awareness

the song blurred lines by robin thicke caused controversy because usually his songs are slow,but this song had nearly naked women also the song was to do with seducing a woman or raping her which caused the song to get removed off of you tube nearly straight after it was released because feminists believed that it was inappropriate.Also the awareness of song and the bad things about it grew because so many people didn't like the song which means that if people who haven't heard it before hear these comments then they might not listen to the song.




Representation

in the song who runs the world by Beyonce she is shown to be a powerful person who is also shown to be in control we can see this in the music video because she is the main character who is taking charge and what ever she says happens.Also she is representing women as being powerful people because in the video all the women are in control whilst the men try to control them but cant.








Extended Play Ability


This is when a old song is played often on social media,music channels or by YouTube or download for example the band Madness are frequently being played by people on CD'S or on YouTube. Also they are frequently performing at concerts which means that people want to see them even though they were at their best and very popular years ago. Plus a lot of people turn up to their concerts and still buy their newly released songs or album. For example this song was released in 1982 and many people still listen to this song now days and it is also played on radio stations such as heart or magic.










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